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VTI & Chill
VTI & Chill was a content-led financial education venture I conceived, designed, and shipped solo using AI tooling. The premise: most investors lose to their own behavior and to fee-laden advice, so the product taught one durable idea ... own the whole market, tilt deliberately, and stay the course. The site combined interactive portfolio builders (Good/Better/Best tiers with US and worldwide allocations), an 8-class course called The Chill Investor's Blueprint (two classes free, six paid at $79), a weekly AI Class P/E Monitor tracking a 33-name AI basket, and a blog/newsletter funnel. Monetization layered a free tier with $9/mo and $29/mo memberships. Built on GitHub and Vercel with automated email sequences and a navy/mint design system using Perplexity Computer.
I retired the site due to trademark issues and low conversion.
